About Us

Excellence since 1849

Innovation. Quality. Problem solving. Zinsser was founded on these principles in 1849 and has remained true to its original charter for more than 150 years.

Zinsser was founded by William Zinsser (pictured below) in 1849. In its long history, Zinsser has established itself as a brand associated with unique, problem-solving products that address the needs of professional contractors and DIYers.

Innovation

From the introduction of shellac to the US market in the mid-1800s to the development of a full line of high-performance primers, wallcovering products and coatings for the long-term prevention of mould and mildew, Zinsser has been on the cutting edge of innovation, creating new products – and new product categories – to meet the needs of contractors and exceed their expectations for quality and performance.

William Zinsser

The company has been responsible for many industry firsts: B-I-N®, the first shellac-based primer-sealer; Bulls Eye® 1-2-3, the first water-based universal primer; DIF®, the first commercial solution for wallcovering removal and Perma-White®, the first mould and mildew-proof paint. More recently, Zinsser launched Bulls-Eye 123 Plus – a water-based primer delivering performance previously only seen in solvent-based primers – reflecting its ongoing commitment to innovation.

Quality

Over the years, the name Zinsser has become synonymous with quality. Our roducts are manufactured in ISO 9001-certified facilities, ensuring consistent, first-class quality. Our dedication to quality extends to all areas of its business.

Problem solving products

Zinsser has earned a reputation as a company that listens to contactors and develops new products – or adds features to existing products – to meet their changing needs.

That’s why Zinsser has expanded its primer technology to include new high-performance, low VOC primer-sealers; leads the industry in the development of products that improve wallpaper hanging and removal; and is constantly researching and developing new products for the long-term prevention of mould and mildew.

At Zinsser we deliver world class products that meet “real world” challenges, providing tried and tested solutions to painting problems. Our patented B-I-N primer (pictured below), for example, has never been matched or bettered!

We remain true to the traditions of innovation and quality established by our founder, William Zinsser: to develop problem-solving products that people can depend on. By sticking to these principles we have made Zinsser the primer of choice for the professional painter.